Daily Form
Vale Habit
Overview
A new brand system for Vale Habit, a personal care label built around simple daily routines. The project combines clean typographic structures with subtle material cues across packaging, campaign imagery, and digital touchpoints.
Services
Editorial Design, Art Direction, Visual Identity
Credits
Creative Direction — Arthur Arden
Packaging Design — Lena Cross
Photography — Ivo Mercer
Styling — Mara Keats
